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Marketing

May 6, 2019 by Karen Jensen, MLS

Cordelia Anderson : Harnessing the Power of Story to Promote Libraries

Cordelia Anderson spoke at Fort Worth Public Library about the power of storytelling in promoting libraries.

December 31, 2014 by Karen Jensen, MLS

Karen’s Guide to Working with Your Local Radio Station, adventures in creative marketing

For 7 or 8 years, I got to be on the local radio station every Friday morning. It was a glorious thing for me. So today I’m going to share with you how that relationship came to be and some of my tips for working with your local radio station. I highly recommend that if […]

October 4, 2014 by Karen Jensen, MLS

Webinars

Marketing with Apps by TeenLibrarianToolbox https://www.scribd.com/embeds/184293860/content?start_page=1&view_mode=scroll&access_key=key-1xvdtlg0g9lqpqmp41zg&show_recommendations=true Teens Tech and Programming by TeenLibrarianToolbox https://www.scribd.com/embeds/201441563/content?start_page=1&view_mode=scroll&access_key=key-2985p557m789s5payarx&show_recommendations=true Graphic Design for Non Graphic Designers by TeenLibrarianToolbox https://www.scribd.com/embeds/224133986/content?start_page=1&view_mode=scroll&access_key=key-MegAVhyOMCTGgMCpozy5&show_recommendations=true Unconventional Reading Groups by TeenLibrarianToolbox https://www.scribd.com/embeds/234865862/content?start_page=1&view_mode=scroll&access_key=key-QkxGLSMWvCjoLZQ6GOLw&show_recommendations=true Music in Our Libraries by TeenLibrarianToolbox https://www.scribd.com/embeds/244749503/content?start_page=1&view_mode=scroll&access_key=key-1wGDDKaCytZF9iOa7tQE&show_recommendations=true STEM and STEAM Programming for Teens in Libraries (an Infopeople webinar) SVYALit Webinar with author Christa Desir (Nebraska Library Commission)

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More Recent Posts

From a Librarian in the Trenches: Thoughts on Themes (a guest post by Jennifer Wills)

July 29, 2013 by Karen Jensen, MLS

I came into this Teen Librarian position all “Clear eyes, full hearts, can’t lose” about pretty much everything.  I was revved up by library school classes that stressed the importance of Programming For Teens and introduced me to the high holy days:  Teen Read Week, Teen Tech Week, and the Summer Reading Program.  Teen Read […]

The mystery of movie making made simple: There’s an app for that

January 30, 2013 by Karen Jensen, MLS

[youtube http://www.youtube.com/watch?v=7tUYlrjgZLY] You can use iMovie to create fun movie trailers that will work as commercials for your library, an individual program or your SRP.  Here’s a tutorial on how to use it. http://www.wondershare.com/imovie/create-movie-trailer-in-imovie.html [youtube http://www.youtube.com/watch?v=kIumHiKZoDA]

New Adult: A Broken Promise, Now a Rose by Any Other Name (by Chrisite G)

November 30, 2012 by Karen Jensen, MLS

I have been following with waxing and waning interest for the last few months the chatter about the “New Adult” trend that publishers have been introducing.  You can trace it back to St. Martin Press back in 2009, when they wanted to market books as coming-of-age stories with characters in their twenties.  You can actually trace it […]

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A Night of Firsts

November 29, 2012 by Karen Jensen, MLS

Last night I was invited by Dr. Joni Bodart to speak to her MLS students.  Since she teaches on the West Coast (I miss you place where I grew up), I had to drop in via my computer.  It was a night of firsts for me. The first thing you should know is that it […]

Banned Books Week Roundup: Read In, Speak Out for Libraries!

August 23, 2012 by Karen Jensen, MLS

You may have noticed, but it’s election season.  And back to school time. Which means it is also time to start thinking about Banned Books Week. Banned Books Week at ALAYou can get information and graphics for Banned Books Week at ALA Banned Books Week is a reminder to us all to celebrate our freedom […]

Is There Power in the Message? Putting positive images of teens in the press

August 1, 2012 by Karen Jensen, MLS

Teens often get a bad rap.  Especially in libraries.  Especially with non-teen services staff.  Right now in your head you are thinking of the one or two members on your staff who hate when the clock strikes 3:30 and the teens comes bustling in through the front doors.  Some of them carry skateboards.  Some of […]

Thinking Out Loud: Marketing and the Library Lock-In

February 17, 2012 by Karen Jensen, MLS

My mentor called me the other day and asked about what I would do in a particular situation that involved teens at a library lock-in, my very glib response was, “I wouldn’t have had the lock in.”  Already many of you are seeing flames and thinking about your replies – but wait, let me explain […]

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