Cindy Crushes Programming: 5 Tips On How To Get Teens To Your Virtual Program, by Cindy Shutts
It is hard to get teens to come to virtual programs. I have been trying to find a way to make sure our patrons can find information about our program. How are you getting the word out about your programs?
Share your program on the local resident groups and mom groups on facebook.
Teens are unlikely to see the advertisement, but their parents or guardians will. This allows them to sign up their teens. Make sure to include the sign up link when you make a post. All of our programs with Zoom registration is required just to make sure we can email the link to the patron ahead of time. We are trying to avoid Zoom bombing.
Make a Facebook Event
This is very useful because it reminds the patron about the programs in the patron mark they are interested in going to get a reminder before the program. Also include the registration link in the event because this is how you can get the Zoom link to them.
Sample of Craft in Library
If you are doing a craft remember to have a sample craft out so parents and teens can see. We do this with Take and Makes. If we have registration for a craft, we make sure to send them a link of our video so they can view it. Here is one of our craft videos from when my wonderful coworker Ariel Nelson and i did a foot scrub kit
Contact Teachers and School Media Specialists
The teachers we work with are amazing and often our biggest champions. They are the ones working so hard to get our teen through the pandemic. I have even more respect for them now then I did before. If I have a really great program I want the teens to know I will email the teachers and School Media Specialists ahead of time. I do not use this resource every time because I do not want to overwhelm them. I also joined a community resource group for the schools on Facebook. This is a way I can contact teachers and parents at the same time without having a big long email.
Inside Building Signage or Curbside Advertising
This is what we would do pre pandemic. We would post our teen programs with signs where teens or parents and guardians could see them and be interested. Now we have curbside pickup, we can add advertisements in their books or verbally tell them about the program. We do not have many teens in the building which is how I used to advertise. Word of mouth was my number one way to get teens to come to programs. I used to have a huge after school crowd and now I am lucky if I see 4 teens in one day. I am glad the teens are being safe of course, but I do miss seeing them and hearing about their day. That is why I really like doing zoom programs because I can talk to them.
Cindy Shutts, MLIS
Cindy is passionate about teen services. She loves dogs, pro-wrestling, Fairy tales, mythology, and of course reading. Her favorite books are The Hate U Give, Catching FIre, The Royals, and everything by Cindy Pon. She loves spending times with her dog Harry Winston and her niece and nephew. Cindy Shutts is the Teen Services Librarian at the White Oak Library District in IL and she’ll be joining us to talk about teen programming. You can follow her on Twitter at @cindysku.
Filed under: Virtual Programming
About Karen Jensen, MLS
Karen Jensen has been a Teen Services Librarian for almost 30 years. She created TLT in 2011 and is the co-editor of The Whole Library Handbook: Teen Services with Heather Booth (ALA Editions, 2014).
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