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June 18, 2013 by Karen Jensen, MLS

Tech Talk

June 18, 2013 by Karen Jensen, MLS   Leave a Comment

Technology is a HUGE part of what we do everyday.  Whether we are helping our teens use technology, using technology to connect with our teens, or trying to put together teen programs – there is no escaping it, and no escaping how often it changes.  Since we write about it, I thought we would make it easy for you to find it all in one place – HERE!  After all, geek is the new black.
Apptastic Marketing
Apps Every Marketer Should Download   
The Best Marketing Apps
Generate Marketing Creativity with iPhone Apps (Photo apps)
Meme the Apps (Word on photo apps)
GIFs 101 (GIF apps)
20 Meme Making iPhone Apps 
 
Booktrailers
How to make a booktrailer
A look inside book trailer creation with Alicia Kat Dillman
Want to make a movie? There’s an app for that (iMovie)
6 Second Booktrailers Using Vine


Social Media 101
Using social media to engage teens
Relational Reading Revolution: Using social media to connecting readers with authors
The Beginners Guide to the Hashtag
Harness the Power of the Hashtag 
A Scientific Guide to the Best Times to Tweet, FB, Blog, etc. 
The Science of Social Timing 
Executing Your Social Media Marketing Strategy
6 Steps to Creating a Social Media Marketing Plan 
Examples of People Using Social MediaWell:

  • Epic Reads – Tea Time (strong online presence, great use of video, Book Shimmy) 
  • Entangled Teen – Teen Trivia Fridays (Twitter) (predictable time, interactive, simple but engaging) 
  • EarlyWord – #ewyagc (Twitter) 
  • Glenn Ellyn Public Library
  •  Get Caught Reading thing DGPL  
  • #3wordbooktalk at TLT

Facebook
Ongoing changing in policies are causing some users to defect, less popular now, teens are defecting, can now use Hashtags

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Making the most of your teen FB page
10 Tips for Using FB Pages for Marketing
Guerilla Marketing for Your FB Page




Instagram

Top Instagram Tags & Instagrammers  
How to Be a Pro on Instagram
Using Instagram for Marketing & 3 Tips for Success
How to Get Started with Instagram Marketing
Study: Fastest Growing Social Marketer Worldwide
Infographic: Instagram Marketing by the Numbers
4 Brands Using Instagram for Killer Marketing

Pinterest

Pinterest 101
Mashable: Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, RedditCombined
20 Ways Libraries are Using Pinterest 
The Copyright Question: How to Protect Yourself on Pinterest



Tumblr

How to Tumblr part 1 and part 2
Take 5: Tumblrs That Rock
The Marketers Guide to Tumblr
26 Ways to Market with Tumblr
5 Things You Can Do with Tumblr:

5 Things You Can Do with Tumblr :Craft Tutorials: Example, TardisCostume ; 2.Booklists: Example, 10 Things I Learned About Surviving the Apocalypse from YA Books; 3.New Books: Share the  covers ;4.Program Pics ; 5.Book Quotes
                              DIY on Tumblr 

 

Twitter

Don’t Underestimate the Value of Twitter
An Ode to Twitter
The Twitter Dictionary
How Twitter is teaching us not to judge
2013 Twitter Marketing Guide
5 Proven Twitter Marketing Strategies

Vine 
How to Vine 
How to Add Special Effects to Vine
Ultimate Guide to Vine
6 Tips for Making an Awesome Vine Video  
6 Ways Your Brand Can Use Vine
Examples: Buzzfeeds10 People You Should Follow on Vine 
Example: What is Teen Advocacy


YouTube

More popular than FB
6 Biggest Mistakes Brands Make on YouTube;
How to YouTube with Success
10 Essential YouTube Tips and Tricks   
Examples: Vlog Brothers and Do It Gurl


 Teen Programming and Technology

Teen Tech 12: Using Tech in Teen Programming
Meme ALL the Shirts
Instagram crafts
Turn your Instagram pics into Photobooth bookmarks
Geek Out Your Library 

A Defense of Online Gaming in Libraries 
TPIB: When Books Inspire Art (Using Apps to Create Book/Library Related Art)
Teens, Tech and Programming 
The Relational Reading Revolution Revisited: Using social media to connect teens w/authors and get them invested in the reading community
Hosting a Coding Club

Gif Making

Resources 
www.slashgear.com – tech news
www.buzzfeed.com – great example of content; find content to share
www.mashable.com – fave info resource
www.hypable.com – sharable content
www.ypulse.com – news about teens & millenials
www.socialmediatoday.com – all about social media

Marketing with Apps Presentation Outline
TLA Relational Reading Revolution Presentation

Filed under: Apps, Geek is the New Black, Smart Phones, Social Media, Technology

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About Karen Jensen, MLS

Karen Jensen has been a Teen Services Librarian for almost 30 years. She created TLT in 2011 and is the co-editor of The Whole Library Handbook: Teen Services with Heather Booth (ALA Editions, 2014).

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